the guitar hook
In 2012 we designed a guitar hanger out of a single piece of moulded plywood, with a leather insert. We had no idea it would be the first of thousands we would make and they would become our top-selling product.
FUNCTIONALlTY FIRST
A big reason we use moulded plywood is because it has many possibilities for organization solutions. It's a unique way of keeping things sleek and minimal, but simultaneously strong and effective.
ORIGINAL DESIGNS FOR HOME ORGANIZATION
One of our favorite things to do is to come up with new designs for everyday problems. In fact, most of the products we offer were originally designed for our own home. We wanted things that had a specific job, but looked nice too. A toilet paper holder is often not thought about much, but we thought it deserved just as must attention as a chair in the living room. It turns out many people recognized this too. This is how we approach EVERYTHING we make. Keeping papers on your desk, hanging your guitar on the wall and storing your bike in the house doesn't have to be done with unsightly stuff!
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